The product
Project duration
The problem
The goal
Role
Responsibilities
We are creating a mobile sales app for bicycle and mountain bikes. We also want to make a community to keep users energized, share and discuss everything related to cycling. Furthermore, we want to improve the service, thus increasing sales with our app.
February 2021 to August 2021
Many users don't know how to choose one
Lack of inspiration to ride cycle daily
Design app with a mentor who can guide the user to help to choose cycle design a community to know more about cycle and host events
UX designer designing from conception to delivery.
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
Understanding the user
Storyboard
Big picture storyboard
Closeup storyboard
User research: summary
I conducted interviews and created empathy maps to understand the users I’m
designing for and their needs. A primary user group was identified through research. This user group confirmed initial assumptions about Buycycle customers,
Lack of community apps, No personal trainer after purchasing a bike and many customers don't even know how to choose a bike
Pain points
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Which one to buy
Many Customers don't know how to choose a cycle or which brand is leading
Many are seeking help from YouTube vloggers.
Information Architecture
Too many icons and options are often difficult to read and use
Accessibility
Platforms are not often equipped with assistive tech
Difficult to relate currency
For imported products and users from foreign countries it is difficult to compare price of product
Persona
Akira Cho
Age: 19
Education: University student
Hometown: Okinawa Japan
Family: 2 Cats 1 dog
Occupation: Part time Restaurant worker
“Explore the new city and make new friends!”
Goals
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Explore the new city with bike
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Save the environment by choosing green transport
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Feed orphan dogs and cats
Frustrations
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Sometimes I have trouble understanding English.
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Showing money in USD is a pain for me, it is difficult to relate
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Too many available options in online shops, makes it time-consuming and frustrating to filter items.
Bio
Cho is new to the city, she is from Japan. She is a zoophilist. She prefers bikes because she is concerned about the environment and pollutions. Likewise, she is interested in conducting and hosting campaigns and programs. She likes new companies, and is interested in meeting new people from her new country.
“Purpose of life is the life of purpose!”
Goals
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To buy a mountain bike and join the bike ride community
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Burn fat and train to ride 40 km per day
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I want to know more about bike repair and service
Frustrations
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I have trouble understanding internet slang
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I've been using a folding 00's phone. Smartphones are a new sport for me.
Greg Alonso
Bio
Alonso is a senior citizen who is enthusiastic and has the energy and mindset of a 25-year-old man. His goal is to buy a mountain bike and ride at least 40 KM per day. He is searching for bikes on the internet, but some internet slang and icons are not familiar to him, makes him frustrated. Furthermore, Alonso is new to touch interface and don't know how to make payments via Internet.
Age: 63
Education: Graduate
Hometown: Maryland
Family: Nil
Occupation: Ex-Serviceman
User journey map Greg Alonso
Starting the design
Paper wireframes
Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would
be well-suited to address user pain points. For the home screen, I prioritized a simple and readable interface to reduce crowd
Refining the design
Low-fidelity prototype
Using the completed set of digital wireframes, I created a low-fidelity prototype.
The primary user flow I connected was browsing and ordering products to track the product
Usability study: findings
I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
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Round 1 Findings
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Users need notification when they logged in
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Search bar need contrast and post to community icon is not legible
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Users need other payment options
Round 2 Findings
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“We can choose cycle together” this button is difficult to understand
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Need rating and review on product
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No drop map pin option for address selection
Mid-fidelity prototype