Neo-brutalism in design is like eating plain tofu. Sure, it’s raw, minimal, and honest—but do you really want to chew on that for long?
Here’s why you might want to leave neo-brutalism on the shelf (or in the design museum):
1. It’s hard on the eyes
Neo-brutalism loves high contrast and harsh edges, which is great… if you’re designing for robots. But for humans? It’s like staring directly into the sun—bold, but not enjoyable.
2. It confuses users
Those chunky buttons and asymmetrical layouts? They scream, “Look at me!” but forget to ask, “Where do you want to go?” It’s like a bad GPS: loud, flashy, but no help at all.
3. Your brand isn’t a punk rock band
If your brand is about trust, comfort, or, you know, being nice, neo-brutalism might send the wrong message. It’s great for rebellion, not so much for selling socks or health insurance.
4. It’s a design trend, not a religion
Trends are like fads—hot today, forgotten tomorrow. Remember skeuomorphism? Yeah, exactly. Don’t let your brand’s website look like a 2024 time capsule by 2025.
5. Nobody asked for this much honesty
Sure, “raw and unpolished” sounds cool, but let’s be real: even your favorite jeans look better after a little ironing. A design can feel honest and be polished—those two things aren’t enemies.
When Does Neo-Brutalism Work?
If you’re making an art portfolio, launching an experimental campaign, or starting a punk zine, neo-brutalism might be your jam. Just don’t force it where it doesn’t belong—like trying to sell yoga mats with graffiti fonts and a blinking pink button.
Design isn’t just about making something look good—it’s about making something work. Neo-brutalism looks cool in a gallery, but in real life? Most people just want to know where the “Contact Us” button is without getting lost.
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