
The product
Project duration
The problem
The goal
Role
Responsibilities
Website landing page for SaaS company
3 Days (Assignment project)
Design a marketing website landing page for a fast-growing SaaS company considering
Header, Hero Section, Clients,Key Features, Integrations, Customer Feedbacks, CTA, Footer
Neat, clutter-free interactive, and easy to use Website landing page for SaaS company called Spacedesk
UX designer
Conducting quick research, competitive audits, Paper, digital wireframing, low and high-fidelity prototyping, Creating mockups

Research: summary
Insights & Common patterns from references
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Hero sections explained the what it is.
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Testimonials were highlighted
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Each Website followed a certain style guide
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Supporting sponsors were given secondary importance.
I then took some references and started studying the different sections involved
References of SaaS marketing websites
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Linear.app
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Attio.com
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Notion
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Pento.io
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Slack
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Letsdeel.com
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close.com
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spend desk
Reflections​
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Do more and more iterations. Iterations can be really powerful.
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The design shouldn’t be text-heavy. Use bullet points rather than paragraphs for a better user experience.
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Visual hierarchy is important for communicating the information and asking the user to focus on the important actions.
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Adding extra and unnecessary information can be overwhelming for the user.
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When everything gets equal attention, nothing ends up getting attention.

Starting the design
Paper wireframe


Low-fidelity prototype
How did I decide on my new color palette?
I used blue as the primary color as it denotes professionalism and its variants for other purposes.

